ODEON to Open Six Screen Digital Cinema in Hereford’s Old Market Development

40 new jobs created at state-of-the-art complex


ODEON – the number one cinema chain across the UK and Ireland – has today signed the deal that will see it run the new six screen cinema at the Old Market development in Hereford City Centre.

Opening to the public in 2014, at the same time as the development’s Debenhams and Waitrose stores and a host of other exciting retailers and restaurants, the state-of-the-art multi-screen cinema will be a first for Hereford and will run on modern digital technology and offer 3D functionality on all six of its screens. Offering all the big international and UK blockbusters, ODEON has also committed to providing premium seating throughout, ensuring customers can watch the latest releases in absolute comfort.

Not only will Herefordshire now be able to screen the newest film releases, the cinema will also provide the capacity to show alternative content including major sporting events, live music and opera, and will have the potential for use as a corporate venue for large-scale business presentations.

The cinema, which will be the only digital multi-screen cinema within a 25 mile radius, will bring with it approximately 40 long-term new jobs for the city at a time of high national unemployment. As well as ticket sales, this will include the sale of concessionary refreshments for film fans. .   

Ken Taylor, Property Director at ODEON said: “We have always wanted to expand into Hereford and the Old Market provided the ideal opportunity to do so, with appropriate accommodation right in the heart of the city. ODEON is delighted to have formally committed to running the cinema at the Old Market and we are confident that it will be a real hit with film fans in Hereford, as well as those from the wider area.”

Alistair Shaw of Stanhope said: “This deal is a significant piece in the jigsaw for the Old Market development; ODEON’s commitment to open a six-screen cinema will make a real difference to Hereford’s evening economy, extending the time that people are able to enjoy the city centre’s retail and leisure offer.

 “We thank everyone for their patience as we work hard behind the scenes to conclude the detailed and now very advanced negotiations with the remaining major occupiers, our funders and contractors to ensure we can start on site soon to give Herefordians the retail and leisure scheme they deserve.”

Cllr John Jarvis, leader of Herefordshire Council comments: “We are delighted to hear the news that ODEON has signed the deal at Old Market. The opening will significantly improve Hereford night time economy, strengthening the city centre’s draw for families, young people and more senior residents alike.”